Indestructible Paint, a manufacturer of high performance paints and coatings, started in 1978 in a small workshop in Acocks Green. Today it operates from a growing storage and manufacturing facility in Sparkhill near central Birmingham and recently acquired adjacent premises that will allow for expansion.
It is an independent family-owned company, employing some 50 people. Founder Doug Norton, the chairman, works with Brian Norton, managing director, brothers Alan (finance), Michael (IT) and sister Jill (logistics operations).
Brian Norton says: “As developer and manufacturer of high performance paints and coatings, we have always taken the view that reliability of supply and product innovation are fundamental – particularly when allied to a commitment to working closely with customers of all sizes and disciplines”. A video takes the viewer inside the factory.
Its coating paint – approved by many including Rolls Royce and Pratt & Whitney – protects metal used in harsh off-shore, industrial, or chemical environments against humidity, salt water and chemicals. Heat resistant coatings are used in stoves, vehicle exhausts, fireplaces, engines, radiators, barbeques and brake calipers. Its innovative research and development facility designs products to meet the needs of individual customers.
The company’s current focus is on finding environmentally friendly alternatives to hexavalent chrome-based coatings used in the aerospace and automobile industry. In the U.S., the EPA lists hexavalent chromium as a hazardous air pollutant because it is a human carcinogen, a “priority pollutant” under the Clean Water Act, and a “hazardous constituent” under the Resource Conservation and Recovery Act.”
Indestructible Paint exports to 65 countries worldwide, has active distributorship agreements from the Far East to the USA and customers include leading manufacturers in aerospace, defence, marine and general engineering.
The company won a 2018 Made in the Midlands Export Award (2017 award winners filmed here) because it showed that it understands the complexities and barriers of the global market and has overcome them to export 70% of its turnover.