On the company website we read that in 1875 George Crofts and Frederick Assinder started trading as brass founders in Lombard Street, Digbeth (below: the latest premises).
They specialised in the design and manufacture of cabinet handles and fittings and now use a range of materials including: brass, steel, cast Iron, zinc (mazak/zamak) ceramic, glass, acrylic, plastic and wood. Their products have been used in Rolls-Royces, London’s Ritz and Waldorf hotels, the White House in Washington and the Titanic.
Chief executive, Alex Crofts, the great-great grandson of founder George Crofts has pressed for more schools, and more students, to take an interest in manufacturing and engineering when it’s perceived as an undesirable career choice? Changes to educational funding have meant that the teaching of practical skills in some schools and colleges is reducing, meaning that students miss out on the chance to experience new skills and learn about our industry as a career. He writes about this subject which is taken seriously by other producers featured on this site:
”To address the skills gap, we should look closer to home. It’s important that we don’t forget our existing staff and we invest our time and money in order to teach them new skills. Moreover, individuals who have worked in a company for many years possess traditional skills, which are just as important as modern and technically advanced skills”.
“[T]he UK Commission for Employment and Skills 2016 survey revealed that ‘the modest economic growth of the past four years has been met by an unprecedented shortage of skills, leaving thousands of vacancies unfilled’. In my opinion, the lack of skills could be down to the decline in students wishing to pursue a career in manufacturing.
” . . . [I]ndustry must work closely with teachers and career officers in schools and colleges to offer work experience placements and apprenticeships, which provide a true taste of the industry. Whether it’s through career talks and fairs, work experience, workplace day visits or career sessions with motivational speakers, it’s our job to support and inspire the next generation of young people.
In recent years, Brumhour reports, Crofts has made significant investments into their product design range and now offers an exclusive bespoke design service. This has been followed by a 40% rise in export sales across Australia, France, Benelux, Germany, China, North America and Russia.
For more information, see the Crofts & Assinder website here.