Birmingham’s Brandauer – reshoring and multi-skilling

brandauer logoIt is good to be able to update our 2012 news from Brandauer, the presswork and stamping specialist, now located in Bridge Street West, Aston/Newtown, which is celebrating a major reshoring achievement, wresting an order from a US company.

Rowan Crozier, Chief Executive Officer of Brandauer says, “This contract is just one of a number of orders that are coming back from overseas”.

Brandauer competed with a number of international companies to secure the tooling-up and volume production of a cable conduit retention ring for the telecoms sector. Reports differ, variously estimating the 2m order leading to 15 or 25 million components being shipped to countries including China, India, Mexico, UAE and the United States over the next ten years.

brandauer bruderer machine“Despite there being more than 50 press-workers domestically, the Germans are still struggling to keep up with demand. Our marketing material and the sub brands we created got us in the front door and then it was down to us to impress them with our capabilities, technology and ability to solve problems”.

Brandauer has invested heavily in the latest machines and in multi-skilling its fifty-six staff through the ‘Improvers Programme’.That gives more flexibility in a business that employs 50 or 60.

(Job rotation is practised in many worker co-ops and involves multi-skilling; all members are able to perform a range of tasks, so when extra hands are required (at certain times of the week for example, or seasonally, or if someone is off sick or on holiday) they are readily available. This leads to improved communications between departments, fewer demands on the personnel department and refreshing variety in the working environment. It also enables the co-operative to cope more effectively with fluctuating workloads.)

Companies are increasingly looking to reshore manufacturing, textiles, software production and call centre work to the UK instead of outsourcing overseas, strengthening local economies and the UK industrial base as a whole.

MAS’ ReshoreUK service offers Brandauer and other companies strategic and technical advice, helping to develop the business case for reshoring and capitalising on global market opportunities to retain and create new jobs.

To read about the company’s history, recovery from devastating fire and anniversary go to

A 2014 BBC account also refers to the design and production of pumping slot shield strips and pressure relief springs for the Hadron Collider:


One Response to Birmingham’s Brandauer – reshoring and multi-skilling

  1. […] this trend in the region have reported on a sister site, including Coventry’s RDM Automotive and Birmingham’s Brandauer – both reshoring and multi-skilling. As Cathy Taylor writes, reshored firms find that a […]

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